Bold Doesn’t Look Back
RAMAPO COLLEGE, New JErsey
Media Research and Negotiation,
Campaign Strategy, Production Monitoring
Massive visibility and engagement, achieving the client’s marketing objectives while setting a new standard for transit advertising. In a space previously reserved for national entertainment clients, Ramapo College achieved tremendous brand equity.
We launched a high-impact advertising campaign that dominated Secaucus Junction with over 150 pieces of media, including turnstiles, digital, and static signage. Through strategic negotiations, we secured more than $500K in bonus media value and extended the campaign by 6 additional months across the New Jersey Transit system. The campaign earned a Gold Award from the EduAwards for its outstanding execution.