One design does not fit all! In this recent suite of materials for Saint Peter’s University, we segmented the admissions messaging for three distinct audiences: traditional undergraduate, transfer, and international. Using the same finished size and die-cutting treatments kept the pieces uniform, but the design tweaks of color, imagery and content made each version distinct for its own audience. (Plus let us have some fun using their full color palette!)
Roger Williams University School of Law Viewbook
Our recent work for the Roger Williams University School of Law showcases the distinctive programs offered by the only law school in the State of Rhode Island.The project included a viewbook and a corresponding diversity piece.
Lincoln School Viewbook and Logo Redesign
Our work for the Lincoln School, an independent college preparatory school for girls located in Providence, Rhode Island, included a viewbook and redesign of the school’s logo. Drawing on its Quaker heritage, Lincoln School focuses on character and values, as well as knowledge, simplicity, cooperation, mutual respect, and nonviolent resolution of conflict. The logo redesign incorporated elements of the helmet worn by Minerva, the Roman patron goddess of wisdom and sponsor of the arts, as well as the Quaker values of “Love, Loyalty, and Lowliness.”
Learn more about Lincoln School here.