One design does not fit all! In this recent suite of materials for Saint Peter’s University, we segmented the admissions messaging for three distinct audiences: traditional undergraduate, transfer, and international. Using the same finished size and die-cutting treatments kept the pieces uniform, but the design tweaks of color, imagery and content made each version distinct for its own audience. (Plus let us have some fun using their full color palette!)
It’s not often that our work appears alongside Fergie, Rihanna and Earth, Wind & Fire, but check out our new campaign on Pandora for Saint Peter’s University…which launched on October 28, 2013! If you live in the Hudson or Bergen county areas of New Jersey, you just may see these campaigns in your Pandora app. Let us know!
Continue reading “Pandora Campaign for Saint Peter’s University”
Have you seen these in any of your travels between New York City and New Jersey? These posters are representing Saint Peter’s University at the Journal Square, Grove Street, Hoboken, and Exchange Place PATH stations. These were only part of a major rebranding of the University during summer and fall 2012 – a project that earned Inkwell Communications a merit award in the 28th Annual Educational Advertising awards!
