"Mini-viewbooks" for Saint Peter's University
“Mini-viewbooks” for Saint Peter’s University

One design does not fit all! In this recent suite of materials for Saint Peter’s University, we segmented the admissions messaging for three distinct audiences: traditional undergraduate, transfer, and international. Using the same finished size and die-cutting treatments kept the pieces uniform, but the design tweaks of color, imagery and content made each version distinct for its own audience. (Plus let us have some fun using their full color palette!)

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